Website & Domain Email: Munch is something different. The business made its name delivering artesanal burgers but was keen to get customers inside the restaurant to try its unique menu. The food pictures speak for themselves so the website deploys hero-image inspired visuals throughout. Text is kept concise and to-the-point. A responsive site, on desktop it displays an innovative menu solution inviting users to imagine they are already sitting down in the restaurant. Proprietor Joe asked me to set up domain email to keep all contact details on-brand. This was done using AWS’s cloud platform. Marking up Munch’s fantastic menu was hungry work!

Visual Identity & Website: KS Fitness’s visual identity is high-impact. Its logo was conceived to rely entirely on positive and negative space, allowing it to be ‘stamped’ onto almost any background. On the website, strong, primary colours and a super-bold, modern typeface complement action-shot imagery, and strong calls to action provide visitors with well-defined next steps. Meticulous CMS integration allows head trainer Kev Selley a high degree of control to constantly grow and evolve the site. Seamless addition of text, images and video lets Kev get on with what he does best - motivating, inspiring and informing those looking to get the best out of themselves.

Visual Identity & Web App: Rayleigh Fruit n Veg was a much-loved shop at the top of Rayleigh High Street. A changing retail environment meant that this greengrocer needed to move online. A new visual identity was crafted around the public image that RFnV had been cultivating since 2006. A knockout logo, enabling the business to shine a spotlight on its top-quality produce is supported by custom SVG icons. A Ruby on Rails e-commerce app takes customer orders and aggregates shopping lists. This automation is crucial to a greengrocer who personally selects all produce at market just hours before it is delivered to customers. Meticulous social media integration has allowed RFnV to continue to build its community and reputation.

Website & Menu Printing: Tara Thai is a unique Thai restaurant in Westcliff-on-Sea. I was commissioned to refresh its website and design a brand new takeaway menu. This project was characterised by strong collaboration and regular face-to-face meetings. An in-depth wireframing phase was followed by the production of high-fidelity prototypes on Sketch. Working with a professional photographer, I directed the aesthetic for the project and used complementary Latin and Thai typography to reflect the restaurant’s cultural personality. Website content was optimised for search and Google’s webmaster tools were used to update the domain’s indexing status, resulting in very strong SERPS performance.

Complete Digital Support (Volunteer): Refugee Children’s Centres is a not-for-profit organisation set up in response to the European Refugee Crisis. It provides educational and play opportunities for children living in refugee camps. RCC benefits from a tremendous amount of volunteer help. My challenge was to provide tech support to help to tie different strands of the organisation together. After the initial project to update the RCC website and integrate it with a CMS, I have worked with the founder and the marketing manager to hone and standardise visual identity, analyse website use, synchronise social media and web content, and curate mailing lists.

Website: The Aviary is a successful salon providing a wide range of hair and beauty treatments to customers in Leigh-on-Sea. Director Laura needed a website to set her apart from the competition. Our starting point was well-defined, as Aviary customers typically fall into a handful of niche demographics. I designed a unique, UX-focussed, mobile-first site with animation powered by JavaScript. Because the design pushes the boundaries of CSS, extensive cross-browser testing was essential. Another unique feature of this website is it’s domain name. With a bespoke DNS setup, I was able to match the business name word-for-word: the.aviary.salon.